Product Design Lead
I lead with design to solve real business problems and shape products people love. Over the past decade, I’ve built and scaled design teams, led cross-functional initiatives, and delivered digital experiences across fintech, SaaS, eCommerce, and emerging markets; turning complex challenges into simple, elegant, and measurable solutions.
My strength lies in connecting vision to execution; from defining product direction and experience strategy, to crafting scalable systems and fostering design culture. I've driven impact in high-growth startups and global platforms alike, working at the intersection of product, design, and business to launch category-defining products and elevate user experiences.
Design for me is not just about aesthetics or usability; it's about clarity, momentum, and trust. Whether I’m building zero-to-one or reimagining legacy systems, I bring a strategic lens, creative rigor, and a collaborative spirit to every challenge.If you're building for scale, storytelling, and meaningful user impact — I’m already thinking with you.
Breaking Complex Ideas Into
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Simplified
Functional
Coherent
Functional
Design
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Branding
About me
With over 10 years of multidisciplinary experience, I’ve led product design across fintech, SaaS, crypto, media, and emerging tech helping startups and global teams turn bold ideas into meaningful, user-centered digital experiences. My work lives at the intersection of strategy, systems, and storytelling from zero-to-one products to enterprise-scale redesigns.
I’ve led cross-functional teams, built scalable design systems, and executed product strategies that directly improved engagement, satisfaction, and business outcomes. At Postpay, I redesigned the core app experience and increased engagement by 25%. At Toptal, I led strategic design audits for global clients like Barbell Logic and drove a 52% lift in interaction. At Mara, I led a remote team to deliver a crypto fintech platform from scratch building a cohesive design system and product vision in parallel.
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