I lead with design to solve real business problems and shape products people love. Over the past decade, I’ve built and scaled design teams, led cross-functional initiatives, and delivered digital experiences across fintech, SaaS, eCommerce, and emerging markets; turning complex challenges into simple, elegant, and measurable solutions.
My strength lies in connecting vision to execution; from defining product direction and experience strategy, to crafting scalable systems and fostering design culture. I've driven impact in high-growth startups and global platforms alike, working at the intersection of product, design, and business to launch category-defining products and elevate user experiences.
Design for me is not just about aesthetics or usability; it's about clarity, momentum, and trust. Whether I’m building zero-to-one or reimagining legacy systems, I bring a strategic lens, creative rigor, and a collaborative spirit to every challenge.If you're building for scale, storytelling, and meaningful user impact — I’m already thinking with you.
I bring over 10 years of product design wizardry to the table, and I'm passionate about turning tricky problems into delightful digital experiences especially in FitTech, SaaS, and blockchain.
Every product I touch is backed by user-centered thinking, a collaborative spirit, and a genuine desire to create things that make people smile (and maybe rethink what's possible).
When I'm not crafting pixel-perfect flows, you’ll find me mentoring up-and-coming designers to find their creative spark and future-proofing my work for whatever’s next.