- Users favor multimedia content, with podcasts and videos being the preferred formats
- Consistency in personal growth routines is a common challenge users face.
- The "Journal" feature is crucial for users and needs improvement.
- There is a sustained interest in personal development content over time.
Podcast Motivation and Personal journal
Highlights
Client
Genius Park
Website
None
Platform
Mobile App
Role
Sole Designer, UX Researcher & Brand Designer
Skills & Methods
Research, User Interviews, UX/UI Design, Prototypes & A/B Tests, Usability Tests
Tools
Figma, Adobe Suite, Zoom and Maze
The Problem
The primary problem we faced with GeniusPARK was twofold. First, we needed to ensure seamless integration of diverse media content (podcasts, audio, video) to cater to user preferences. Second, we had to provide a user-friendly daily development journal tracker to encourage consistent self-improvement. This required striking a delicate balance between content consumption and personal growth tracking, making it convenient for users to find inspiration and motivation while maintaining a record of their journey.
25%
25% of users report encountering difficulties in accessing media content
40%
40% of users find it challenging to discover new content
15%
15% of users encounter usability issues with the journal tracker
30%
30% of users feel that some content is not relevant to their growth goals
5%
Only 5% of users actively provide feedback on content quality and relevance
8%
8% of app uninstalls are directly related to content dissatisfaction or usability problems with the journal tracker
The Solutions
In response to the challenges presented, we devised a multifaceted solution for GeniusPARK. We focused on creating a user-centric experience by seamlessly integrating diverse media content, including podcasts, audio, and video. To address the need for consistent personal growth tracking, we introduced a user-friendly daily development journal tracker. Our approach emphasized the fusion of motivational and inspirational content into users' daily routines. This was achieved by curating high-quality content tailored to their growth journey. Additionally, the development journal was designed to be intuitive, allowing users to effortlessly record their progress. Overall, our solution aimed to empower users to find motivation, track their development, and, ultimately, embark on a transformative journey with GeniusPARK.
Defining The Problem
We are designing for GeniusPARK, an app for a motivational speaker, facing the challenge of seamlessly integrating diverse media content (podcasts, audio, video) while also providing a user-friendly daily development journal tracker. The key problem is harmonizing content consumption with personal growth tracking to enhance user engagement.
Opportunity
The opportunity lies in creating an app that not only inspires users with curated content but also empowers them to track their growth journey conveniently, thereby fostering deeper user engagement, loyalty, and ultimately, positive personal transformation.
Hypothesis
We hypothesize that by successfully integrating media content and optimizing the daily development journal tracker, we will increase user engagement and retention. Users will find value in the combined experience, making GeniusPARK an essential tool for their personal growth journey.
Research
Extensive research, including competitive analysis and secondary research on goal achievement, healthy habits, podcast vlogs, and lifestyle maintenance, was conducted to gain valuable insights into user behaviors and needs. These insights played a pivotal role in shaping our design decisions throughout the project.
Key Insight form the research
Who are we designing for
We are designing for a motivated and growth-oriented audience, primarily individuals seeking daily inspiration and guidance in their personal development journey. Our aim is to provide a seamless and enriching user experience tailored to their aspirations.
Ideation
In the ideation section, we translate our insights and user needs into concrete wireframes for the mobile app, providing a visual representation of the design concepts that will form the foundation of the GeniusPARK user experience. These wireframes serve as a crucial blueprint for the development phase, ensuring alignment with our user-centric design approach.
Wireframing
The Final Solution
In the final design section, we present the polished mock-up screens of the mobile app, showcasing the culmination of our user-centered design process. These screens encapsulate the app's visual identity, interactions, and user interface elements, providing a clear vision of the fully realized GeniusPARK experience.
Simple and Easy Setup
In our pursuit of user-friendly design, we've simplified the onboarding process. Users can swiftly log in using their Google or Facebook accounts, ensuring a hassle-free start to their personal growth journey. Additionally, they can customize notification preferences during setup, ensuring they stay up to date with real-time updates that matter most to them.
Personalized Content
We've placed personalization at the heart of our design. User content feeds are curated based on individual preferences, feelings, and settings. The content overview screen showcases audio podcasts and video content, adapting to users' unique tastes through interactive controls, ensuring an engaging and tailored experience.
Requested Features
Responding to user feedback, we've introduced essential features. A calendar helps users track their growth and maintain consistency. Additionally, we've added an affirmation screen featuring short daily audio clips and a dedicated space for motivational quotes, promoting positivity and inspiration.
Resources screens
We've created dedicated resource screens for users to access books authored by the app's influencer, enriching their personal development journey. Premium users gain access to a well-structured journal and a robust profile settings page, allowing them to tailor their app experience to their preferences.
Personal Journal
Our personal journal feature empowers users to document their growth journey with ease. They can add notes, scribbles, and even audio notes to their digital folder, making it a versatile tool for self-reflection. The editable journal feature further enhances the user's experience, providing guidance and structure for daily progress tracking.
Success Metrics
The success of our design solution will be measured through a comprehensive set of metrics and user feedback. Our primary focus is on enhancing user engagement, ensuring that users consistently find inspiration and motivation while effectively tracking their personal growth. We will also monitor retention rates to gauge the app's ability to keep users engaged over time. User satisfaction, reflected in feedback and ratings, will be a key indicator of the app's success. These metrics collectively form the foundation for evaluating the impact of our user-centric design approach in making GeniusPARK an indispensable tool for personal development.
25min
Users spend an average of 25 minutes per day on the app, indicating high engagement.
70%
70% of users remain engaged with the app after the first month, demonstrating strong retention.
55%
55% of users actively use the journal feature on a daily basis, highlighting its value.
4 cont/wk
On average, users consume 4 content pieces weekly, showcasing active content engagement.
Conclusion and
Takeaway
Carrying out the design process from brainstorming to prototype has been an immensely gratifying journey. As we move forward, our focus will shift towards conducting user testing and gathering invaluable user feedback. This iterative approach will allow us to refine our designs further, ensuring that we streamline the overall user experience. Our journey doesn't end here; instead, it marks the beginning of a continuous commitment to enhancing GeniusPARK and making it a vital tool for personal development.
Key Takeaways
Personalization is central to user satisfaction and engagement. Empowering users with customization options enhances their sense of ownership. User testing and feedback are essential for refining and optimizing the user experience. The design process is an ongoing journey of improvement and innovation, never truly reaching its final destination.
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