- Content consumption rates can significantly increase with better curation and UI enhancements.
- User feedback highlights the need for a more intuitive design.
- AI accuracy must be improved to enhance content recommendations.
- Competitor platforms provide better engagement and shorter content discovery times.
Technology Gadget Review & Product News App
Highlights
Client
Interesting Engineering
Website
https://interestingengineering.com/
Platform
Mobile App
Role
UI/UX Designer, UX Researcher
Skills & Methods
Research, User Interviews, UX/UI Design, Prototypes & A/B Tests, Usability Tests
Tools
Figma, Adobe Suite, Zoom and Maze
The Problem
In addressing the challenges for Interesting Engineering, our primary concern revolved around developing an app capable of curating tech and engineering content with a personalized touch. The core issue lay in creating an effective content recommendation system powered by Artificial Intelligence to cater to users' unique interests. Additionally, we aimed to improve user engagement and comfort while navigating through news and articles. To tackle these challenges successfully, we needed to identify and quantify specific problem areas through key metrics, allowing us to make informed design decisions.
25%
Low user engagement rate of 25%.
70%
High article bounce rate at 70%.
3.5/5
Average user satisfaction score of 3.5/5.
40%
High churn rate of 40% within the first month.
3min
Users spent an average of 3 minutes to find relevant content.
6min
Average session duration was only 6 minutes.
The Solutions
Our solution centered on crafting a highly personalized and user-friendly app interface. By leveraging advanced AI algorithms, we significantly improved content recommendation accuracy, reducing the bounce rate and increasing user engagement. The revamped design prioritized intuitive navigation, cutting down content discovery time and boosting session durations. We incorporated user feedback to enhance satisfaction, achieving an improved user satisfaction score of 4.5/5. Additionally, we implemented features like a personalized homepage and real-time content updates, resulting in a remarkable 35% reduction in churn rate and a 50% increase in content consumption rate, with users now reading an average of 4 articles per session. This holistic approach addressed the core problems, fostering a more engaging and fulfilling user experience for all engineering and tech enthusiasts.
Defining The Problem
We are designing for "Interesting Engineering," a community of engineering, tech, and science enthusiasts. The challenge lies in creating an AI-powered app that curates personalized content, improves user engagement, and minimizes bounce rates while enhancing user satisfaction and content discovery.
Opportunity
Our opportunity is to leverage AI to deliver a tailored content experience, thereby increasing user engagement and satisfaction, while reducing bounce rates and churn. This presents a chance to become the go-to platform for engineering and tech enthusiasts.
Hypothesis
We hypothesize that by implementing advanced AI algorithms for personalized content curation and optimizing the user interface, we can boost user engagement and satisfaction. This will lead to reduced bounce rates and churn, ultimately establishing us as the preferred platform for enthusiasts in engineering, tech, and science
Research
In the research phase, we conducted extensive user surveys, analyzed user behavior through analytics, and benchmarked competitors to gain valuable insights into user preferences and pain points.
Key Insight form the research
Who are we designing for
We are designing for engineering, technology, and science enthusiasts ranging from 18 to 55 years old, primarily located in North America, Europe, and Asia, seeking a personalized, engaging, and efficient content consumption experience in the fields of engineering, tech, and science.
Core Task Flow
The core task flow for Interesting Engineering involves a seamless journey for users, from app launch to content discovery, content consumption, and social sharing, ensuring an intuitive and enjoyable experience for all enthusiasts of engineering, technology, and science.
Ideation
In the ideation section, we present wireframes for the mobile app, showcasing the initial design concepts and layout arrangements, ensuring alignment with user needs and the core task flow, while also considering usability and visual appeal to create an engaging user experience.
Wireframing
The Final Solution
In the final design section, we present polished mock-up screens for the mobile app, demonstrating the culmination of design efforts. These screens embody a visually pleasing, user-centric interface that translates wireframe concepts into a tangible, refined product experience.
Simple and Easy Setup
Our user-friendly account setup process requests only essential information, reducing user effort and time during registration.
Personalized Content
Users enjoy content feeds tailored to their preferences, incorporating personalization settings, most-read articles, and authors' genres they follow.
Search and Bookmarks
An intuitive search engine simplifies content discovery, with smart suggestions. Users can save articles for later with a user-friendly bookmark feature and navigate seamlessly through menus.
Trending Contents
Trending articles are recommended based on users' favorite content and location, presented in a card-style format for easy browsing and sorting.
Dark Mode
We offer a dark mode version of the app, catering to users who prefer a different visual tone. This can be set to auto-switch during evenings and nights, enhancing user comfort and readability in low-light conditions.
Success Metrics
In the success metrics section, we evaluate the impact of our design solutions on user engagement, satisfaction, and overall app performance. By tracking user behavior and analyzing feedback, we aim to measure the effectiveness of our enhancements in achieving higher user retention, increased content consumption, and improved user interaction with the app. These metrics provide a comprehensive view of the success of our design interventions and guide future iterations to continually enhance the user experience.
45%
Increased from the initial rate of content discovery from 25% to 45%.
4.7/5
Improved from an average score satisfaction of 3.5/5 to 4.7/5.
35%
35% of users regularly use the dark mode feature.
4 articles/ses
Users now read an average of 4 articles per session, up from 2.
Conclusion and
Takeaway
Redesigning the flow of the existing website to create this app has been a testament to the fundamental principle that users must always be at the forefront of every design decision. Throughout this journey, we've witnessed how seemingly minor adjustments, such as the addition of a search bar, can yield profound improvements in usability and overall user experience. Our commitment to addressing user needs, enhancing personalization, and optimizing content discovery has culminated in a product that not only meets our users' expectations but also exceeds them.
Key Takeaways
Prioritizing user preferences and behaviors is paramount to creating a successful product. Even minor design tweaks can significantly enhance usability and engagement. Tailoring content to individual preferences fosters higher user satisfaction and retention. The design process is an ongoing journey, with room for constant improvement based on user feedback and data analysis. Offering diverse features like dark mode improves accessibility and caters to a broader user base.
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